College Football Recruiting Can Be Inefficient. Zcruit Wants to Change That

In an as-told-to essay for College Game Plan, Ben Weiss, co-founder of Zcruit, reveals what he learned navigating the business development process as a student.

The CEO: Ben Weiss, co-founder of Zcruit

School: Northwestern University

My dorm room pitch

Zcruit helps college football programs recruit smarter through predictive analytics. Schools waste the majority of their time and money pursuing the wrong prospects in today’s recruiting process. With Zcruit, we help connect schools with the right players at the earliest possible time, all while helping them develop better quality recruiting classes.

How I found my passion

I spent all my time in high school pouring through blogs and really trying to track what was going on in the world of college football recruiting. It was something I was really passionate about and was spending a lot of time outside of school on.




The Zcruit team with Ben Weiss, center, in black. His advice for his school self? “I would say to go with the flow a little bit more.”