Fitbit’s Ionic smartwatch has all the best Apple Watch features for $300: PHOTOS

Fitbit_Ionic_Sport_Black_Shot10_wScreensFitbitFitbit unveiled a new smartwatch on Monday, called the Fitbit Ionic. 

As Fitbit’s answer to the Apple Watch, Ionic can handle fitness tracking, sleep tracking, contactless payments, music, and more.

The watch costs $300 and will be available everywhere starting this October. 

While Fitbit refers to Ionic as its first smartwatch, the company has released two other smartwatches in the past — Blaze and Surge. But unlike those two smartwatches, where the industrial design was outsourced, both Ionic’s hardware and software were designed entirely in-house by the Fitbit team. 

While we’re still testing the Ionic smartwatch (we have it in our offices and will publish a full review in a few weeks), here’s everything we can tell you so far.

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