Rihanna is under fire for allegedly stealing the logo of another fashion brand. Freedom United is threatening to sue Puma over their Fenty by Rihanna label’s usage of the “FU” logos throughout her merch with the brand. The letters are meant to stand for “Fenty University,” according to an article by TMZ.
Rihanna’s Fenty label has been working together with Puma for several seasons now. The collections include everything from sneakers and sandals to athletic wear. This situation, in particular, refers to the Fenty University products in the Spring/ Summer 2017 collection.
Apparently, Freedom United has a copyright for the initials, for which they have sent Puma a cease-and-desist letter back in January. They claim that “Rihanna had knowledge of its FU mark for at least a couple of years, yet still chose to use ‘F.U.’ for her line of Fenty University products.” They are allegedly asking not only for all creation of the branded merchandise to be stopped but also that they share a full account of revenue connected with the sales.
TMZ obtained the response letter from Rihanna and her company, saying that, due to differing fonts in the logo, there was “no infringement.” Furthermore, Fenty stated that ‘FU’ is not unique, purely in its lettering, and are simply its initials. Though you can certainly follow the logic of Rihanna and Fenty, it seems as though Freedom United has no plans of dropping the case anytime soon, as the news outlet also reports that Freedom United plans to file a lawsuit.
Teen Vogue has reached out to Puma and Freedom United for comment.
Check this out: