ATLANTA – As the Georgia Bulldogs and Alabama Crimson Tide prepare to meet in tonight’s sold out College Football Playoff National Championship, IMG College Licensing announced that it is working with the CFP and university officials to address potential counterfeit and unlicensed merchandise at the events surrounding championship weekend.
Atlanta-based IMG College Licensing, the exclusive licensing agent for both the CFP and the University of Alabama, will work closely with investigators and local law enforcement officials to control the merchandise being sold around the area of Mercedes-Benz Stadium and other CFP championship weekend events.
“While our primary goal is to protect the brand integrity of the College Football Playoff and the participating institutions, we also want to protect the fans from purchasing unlicensed counterfeit merchandise that often is of inferior quality,” said Cory Moss, Senior Vice President and Managing Director of IMG College Licensing. “Our enforcement officials will be onsite to deter potential counterfeiters, and our team will also work to pursue online counterfeit efforts looking to capitalize on fans that can’t attend the game.”
As one of the most anticipated collegiate sporting event of the year, the fourth annual College Football Playoff National Championship has already attracted significant fan and media attention. Enforcement efforts surrounding the CFP began last week at the two Playoff semifinals at the Rose Bowl Game presented by Northern Mutual and the Allstate Sugar Bowl. More than 1,400 pieces of counterfeit merchandise were voluntarily surrendered around those two games.
“Our CFP team and the participating universities strive to to provide a great experience for the teams and the fans, and a part of that is having quality, licensed merchandise as souvenirs of the game,” said Bill Hancock, executive director of the College Football Playoff. “IMG College Licensing and their network of law enforcement officials help protect our fans from counterfeit goods that may otherwise take away from that experience.”
There are 37 companies that are officially licensed to produce approved merchandise bearing the marks of the College Football Playoff. Fans are encouraged to purchase only officially licensed CFP merchandise to ensure higher quality products that can serve as mementos of their CFP experience for years to come.
Consumer tips for purchasing officially licensed College Football Playoff merchandise:
• All officially licensed merchandise should display the “Officially Licensed Collegiate Product” or the CFP’s “Extra Yard for Teachers” hologram somewhere on the product or hangtag.
• The merchandise should depict the logos and trademarks of the College Football Playoff and participating universities in a tasteful manner.
• The tag on the garment should be intact. A torn or missing tag is evidence of a garment of inferior quality, one that probably would not meet the stringent quality standards put in place by the College Football Playoff or the participating universities.
• All merchandise should bear the name of the manufacturer somewhere on the product, either in the form of a hangtag, a neck label, or screen-printed directly on the garment.
• All merchandise should have the appropriate trademark designations (i.e. TM, â) next to a specific name or design.
Royalties generated from the sale of CFP merchandise help fund the organization’s philanthropic initiative, Extra Yard for Teachers. Extra Yard for Teachers is dedicated to honoring and supporting teachers nationally and in the communities that host the CFP National Championship through the direct provision of resources, professional development and training, teacher recognition and the support of a college-going culture. Sales of officially licensed CFP merchandise have generated more than $6 million for Extra Yard for Teachers since its inception in 2015.