The university also will offer guaranteed scholarships to adults and transfer students.
President Matthew Wilson recently outlined the new efforts in a message to the campus community.
“As you know, our long-term financial stability and growth depends upon our ability to maximize student recruitment and increase retention,” he wrote.
Reduction of Out-of-State Tuition
The university has significantly increased recruiting activities outside of Ohio.
According to information presented to trustees, admissions officers will represent UA at 155 college fairs in the District of Columbia, Illinois, Indiana, Kentucky, Maryland, New York, Ohio, Pennsylvania and West Virginia.
In August, the board of trustees authorized administrators to “analyze, evaluate and implement a non-Ohio resident student rate structure that is in the best interest of the University.”
The reduction in out-of-state tuition, which begins next summer, will likely result in fewer scholarships to non-residents.
“With this modification, we anticipate realizing more revenue,” Wilson wrote. “Attracting more students based on our more competitive pricing structure should help us do the same.”
In a related move, as the university seeks more international students, it will add a $500 processing fee for those students.
Expansion of Akron Guarantee Scholarship Program
UA introduced new scholarships to incoming freshmen this fall that increase in value as long if the students maintain a 2.0 grade point average and progress toward graduation.
The Akron Guarantee Scholarship program will provide a base scholarship of $500 to $6,500 to each qualified freshman.
If the student maintains a 2.0, or ‘C’ average, the scholarship increases by $1,500 once they earn 30 credits; $1,000 after 60 credits and $1,000 after they hit 90 credits.
The program is designed to encourage students to take 15 credit hours a semester and graduate in four years.
“The promise of guaranteed yearly renewal, combined with financial incentives for timely progress toward degree completion (automatic upgrades at the 30, 60 and 90 credit levels) are proving popular with students and their families,” Wilson wrote.
Scholarships, beginning in the spring semester, also will be offered to adult students, transfer students, and qualifying UA students who “stopped out” more than three years ago. The requirements mandate full-time status in bachelor-degree programs, and require students to maintain good academic standing.