University of Toledo takes down Shrek tweet

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  • Film-Five-Most-14

    If a tweet from the University of Toledo Twitter account receives 500,000 retweets, it says the university will change its mascot to Shrek.

    ASSOCIATED PRESS

  • Screen-Shot-2018-04-24-at-1-01-55-PM-png
  • Screen-Shot-2018-04-24-at-1-01-39-PM-png
  • twitter-toledo-23446877-jpg

    The University of Toledo tweet that started to go viral forcing the university to delete the tweet.

    Twitter screenshot

  • SPT-UTMBB14-44

    University of Toledo mascot Rocky

    Blade file

A University of Toledo social media post brought plenty of attention to the school, but in the end, it might have been too much.

According to a tweet posted to the @UToledo account Tuesday morning, if it reached 500,000 retweets, the university would change its mascot from Rocky to Shrek.


twitter-toledo-23446877-jpg

The University of Toledo tweet that started to go viral forcing the university to delete the tweet.


Twitter screenshot

Enlarge

And while that number seemed unreasonable at first, Twitter users were up to the challenge — by the time the tweet disappeared, there were more than 90,000 retweets. Later in the afternoon, the university deleted the tweet.

“The tweet was meant to be fun, but it caused too much of a distraction,” Christine Billau, media relations specialist at UT, said in an email.

At its height, the tweet was receiving roughly 1,000 new retweets every two minutes. In an earlier email, Billau said, “If you scroll through the account, you’ll see our social media team regularly has a lot of fun to engage and joke with our students. … We constantly engage our students with memes and jokes on Twitter to create a community with our followers and draw attention to the University.”

Billau also said if the tweet reached it’s goal, they would plan something special for Rocky, like dressing him up as Shrek.




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